Doctor-led · A la carte
Orthodontic Startup Consultants. A La Carte. Doctor-Led. Proven.
Two practice owners who made the mistakes first. Systems, credentialing, training and digital marketing, without the retainer you cannot evaluate.
Startup consulting
Insurance & credentialing
One-to-one coaching
SEO & websites
Office systems

Dr. Kevin Baharvand
DMD

Dr. Julia Kang
DMD
Not the usual consulting
You are not going to get a booklet.
Most consulting arrives as a binder. Cookie cutter booklets, handouts, a template that was written for somebody else’s practice and printed again for yours.
That is not what this is. You get advice and coaching on the decisions actually in front of you, at the point you are making them.
A third reasonable mind in the room. One that has made plenty of mistakes and plenty of successes of its own, and can tell you which one you are looking at.
The part nobody consults on
Most consulting is really about leads.
Look at what the supply companies and the marketing agencies sell, then look at what most consultants sell. It is the same playbook. More leads, more new patients, more case starts.
The bigger problem is not that it often fails to work. It is what the playbook leaves out entirely, which is practice ownership that actually makes sense.
What gets sold
Leads. New patient counts. Case starts. The same playbook the supply companies and the marketing agencies run, sold back to you as consulting. A good number of them do not deliver even that.
What actually decides it
Your margins. The business of orthodontics, not only the clinical half of it. And whether owning the practice still leaves you a life you would choose again.
The consultants selling the first column have never been a doctor, and have never run a practice of their own. That is most of why they miss the second one.
Your Practice. Our Blueprint. Real Results.
As DSO/OSO entities increasingly dominate the orthodontic landscape, younger orthodontists seeking practice ownership are finding limited options. With a growing number of orthodontic school graduates and fewer successful offices available for individual purchase, we anticipate a significant rise in orthodontic practice startups.
Balancing time and money is crucial. Countless hours can be spent researching ways to efficiently establish and run your practice. Dr. Baharvand and Dr. Julia Kang, co-founders of White Glove Orthodontist, openly admit to making their fair share of mistakes when launching their first practice. The abundance of information on social media is not always accurate or applicable. While success stories are widely shared, failures are often overlooked.
That’s where we come in, to hold your hand and partner with you in achieving success. We generously share our knowledge, experiences, and tested systems, allowing you to navigate the path to practice ownership with minimal hiccups.
We aim to give you all guidance and initial ideas six months after opening your doors, and try to teach self-sufficiency over dependence. Insurance onboarding and credentialing, and office systems setup, taken one at a time or together.
Three ways in
Take one. Take all three. Nothing here is bundled to make the invoice bigger.

01
One-to-one coaching
Direct work with Dr. Baharvand and Dr. Kang on the decisions that are hard to undo later. No curriculum, no binder. Whatever is in front of you that week.

02
Credentialing & systems
Insurance onboarding, credentialing and office systems setup. The unglamorous half, and the one that quietly costs you if it is wrong.

03
SEO & websites
A site you own, built to be found, at a number that is not twenty thousand dollars. Hosting, speed and updates managed for you.
“You’ve heard from consultants. Now learn from doctors who’ve actually done it.”
Dr. Kevin Baharvand and Dr. Julia Kang have built multiple successful orthodontic startups from scratch. They know the real challenges because they have lived them.
Doctor-led
Both founders own and run multi-location practices today.
A la carte
No packages built to pad a monthly retainer.
Independence
We will not push you into long-term commitments unless you genuinely see the need.
Blog
What we have worked out about search, websites and AI visibility, written for practice owners.
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What a Dental Practice Website Should Cost
What a Dental Practice Website Should Cost
I was quoted twenty-four thousand dollars for a dental website. Here is what you are actually paying for,…
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Satellite Offices: Insight From the Inside by Dr. Kevin Baharvand
Satellite Offices: Insight From the Inside by Dr. Kevin Baharvand
Be sure to read my article in Orthotown about our experience managing an orthodontic satellite office within a general dentistry…
No sales fluff. Just real advice from doctors who’ve built it.
