FOR THE NEXT GENERATION OF INDEPENDENT PRACTICES
Independent practices can still win.
We are orthodontists who have opened multiple startups, bought existing offices, and opened and run general dentistry practices too. We coach the next generation of independent practices, and share the tools we built for our own.
- Doctor-led
- Startups, acquisitions and general dentistry, done ourselves
- From site selection to a full schedule
COACHING, SERVICES AND TOOLS
Start wherever you are.
Some doctors come to us a year before opening. Some are ten years in and paying an agency they can’t evaluate. Take one thing or all of it. Nothing here is bundled to make the invoice bigger.
Opening a practice
Before the lease is signed, while the decisions are still cheap to change.
Startup consultingDONE WITH YOUOne-to-one coaching with Dr. Baharvand and Dr. Kang on whatever is in front of you that week.Credentialing & systemsDONE WITH YOUInsurance onboarding, credentialing and office systems. The unglamorous half.Location AnalyzerFREEEnter an address. It scores the site on 9 factors built for orthodontics, on a real drive-time map.Dental Practice Loan CompareFREEStartup loan terms from the lenders that actually do dental, side by side.Getting found
Most of this you can do yourself. Some of it you shouldn’t have to.
SEO & WebsitesDONE WITH YOUA site you own, built to be found, at a number that is not twenty thousand dollars.Dental AutopilotTOOLWego, an AI marketing teammate. Posts written, reviews answered, Google climbed. You just say yes.WGO SEO ToolTOOLA map grid of where you rank, and the context behind why the number moved.AdCompass Ad PlannerTOOLHow much to spend on ads in your market, before you hand anyone a budget.Growing and keeping patients
The part after the phone rings.
Google Review RepliesTOOLAnswers your good reviews automatically and sends the tough ones to you.Patient RewardsTOOLLevels, milestones and digital rewards in your branding. Make your patients your ambassadors.Braces Payment CalculatorFREEFamilies see a monthly number before they call. Nothing for them to download.WHY THIS EXISTS
The opportunities are still there.
DSOs and OSOs keep growing, and a lot of young orthodontists assume owning a practice is no longer realistic. We don’t think that’s true.
You don’t need a big corporate relationship to compete. You need to be more efficient, run a better practice and stay lean. That is the next generation of independent practices we want to help build.
Lean beats big
A well run independent office can out-serve a chain. Efficiency is the advantage, not size.
The whole picture of dentistry
We run orthodontic and general dental offices, and we believe in vertical integration. Referrals, insurance, marketing and operations are one system, not separate problems.
Trained, not dependent
The goal is that you can run every part of your practice yourself, and need us less over time. What sets us apart
PRACTICE MODELS
Make orthodontics the quarterback.
Most orthodontists build around referrals from dentists they don’t control. When a DSO buys the office down the street, those referrals can go with it.
Adding general dentistry, and later oral surgery, puts the orthodontist in charge of the whole treatment plan and makes the practice independent of outside referrals. We run orthodontic and general dentistry offices ourselves, so we can tell you what each model actually takes.
Orthodontics only
Lean and focused. We help you build your own new patient flow, so you stay a good team player with the dentists around you without depending on their referrals.
Fits when: you want the simplest office to run and are ready to bring in your own patients.
Orthodontics + general dentistry
Your own GP office sees the families first and feeds the ortho chair. You stop depending on outside referrals.
Fits when: you want control of new patient flow and room to grow beyond one specialty.
Ortho + GP + oral surgery
Wisdom teeth stay in house instead of being referred out. More of the treatment plan, and the fee, stays under one roof.
Fits when: the GP side is established and you are ready to keep surgical cases too.
NOT THE USUAL CONSULTING
You are not going to get a booklet.
Most consulting arrives as a binder. A template written for somebody else’s practice and printed again for yours.
You get advice on the decisions actually in front of you, at the point you are making them. A third reasonable mind in the room, one that has made plenty of mistakes of its own and can tell you which one you are looking at.
WHAT GETS SOLD
Leads. New patient counts. Case starts. The same playbook the supply companies and marketing agencies run, sold back to you as consulting.
WHAT ACTUALLY DECIDES IT
Your margins. The business of orthodontics, not only the clinical half. And whether owning the practice still leaves you a life you would choose again.
WHO YOU WORK WITH
Orthodontists who have done it more than once.
Dr. Baharvand and Dr. Kang have opened multiple startups, bought existing offices, and opened and run general dentistry practices alongside their orthodontic ones. They have made plenty of mistakes along the way, and will tell you which ones to skip. The tools on this site started as things we needed in our own offices.
Meet the doctors →Doctor-led
Startups, acquisitions, orthodontic and general dentistry. Both still practice.
A la carte
No packages built to pad a monthly retainer.
Independence
We will not push you into long-term commitments you don’t need.
FROM THE BLOG